
I've spent a decade leading automotive market intelligence operations across Asia-Pacific and the Middle East. Since May 2024 I've been building a Global Capability Centre from zero, an Excel sheet, an empty office, and a hiring brief to a 100-person operation across data, analytics, and technology functions. This is where I write about what that actually looks like. The decisions, the hard calls, the cultural collisions, the things that nearly broke and didn't. What it actually takes to build and lead in real organisations.
What it actually takes to build, lead, and decide in real organisations.